Bank Of Melbourne – Signage & Rebranding
client
Bank Of Melbourne
Title
Signage Design & Rebranding
architect
artist
location
Victoria, Australia
expertise
Signage & Rebranding
design firm
curator
Redefining the Shield.
Bank of Melbourne engaged 8th Wonder to redesign and redevelop their logo shield. Our research and development team devised unique and innovative techniques to implement custom faces that allow their logos to be brighter and better illuminated.
The halo effect applied with its unique back and side refections has allowed the Bank of Melbourne shield to become bold and eye catching even from a distance, making it stand out from surrounding signage.
8th Wonder have continued to roll out signage for all the new Bank Of Melbourne sites.
Concept & Design Development
- Research
- Architectural and Site Analysis
- Brand & Theme Translation
- Form & Material Exploration
- Customised Acrylics and Brand Colours
- Prototypes
- Signage Suite Design
- Council Development Application
- Signage Guidelines
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